CREATIVE DIRECTION I GRAPHIC DESIGN I Conceptual | Photography |
Digital | PRINT | ADVERTISEMENT AND PRODUCTION

 In charge of the design, concept development, and production management for
brand advertising, promotions, digital/printed content, and other related communications
and marketing materials, including brochures, logos, signage, infographics, diagrams, charts,
social media assets, emails, banners, labels, ads, technical/safety data sheets, booklets,
presentations, cover page designs and posters. Accumulated essential data through consumer
insights and research to develop strategic marketing plans that aligned with the current industry
techniques and practices. 

CREATIVE TAKE ON SEAL KING'S EXISTING BRAND IDENTITY

Seal King’s predicament

Keep the logo, shift the look — Revamp brand logo
while maintaining brand identity and consistency

Vision

To evolve Seal King's brand identity

My overall goal

Update and consolidate Seal King’s branding and identity
for all forward-facing (showroom and in-store) product lines, ultimately
carrying over this newly designed motif to the entire marketing portfolio.

My approach

Updated and modernized brand by opting out the old traditional techniques
used on previous campaigns and giving it a new simple yet distinctive look while
keeping the essence of the identity intact.  Revitalized the Seal King brand,
while being faithful to the integrity of the brand identity. Overall, continuously creating
a strong clear, consistent and compelling brand identity to reinforce the
relationship between Seal King and its distinctive clientele. 

Proficient use of

Abode InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom,
Photography, and Typography

Portfolio

Product Marketing

before

AFTER

MODERNIZED AND UPDATED MARKETING, 
a new simple yet consistent look